How do I run a Late Lunch Club?

A Late Lunch Club fills the dip after the lunch rush by making a longer, later lunch the better deal. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The late lunch menu, coffee included. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “two courses from the late lunch menu, with tea or coffee”. In What they pay, enter the member price.
2. Under When it can be used, press Add limits. Tick your lunch days, set From and Until to your quiet stretch, such as 2:30pm until 4:30pm, press Save limits, then Save.
3. The 2:30 glass of wine. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “a glass of house wine” in What they get, and the club price in What they pay.
4. Under When it repeats, set Repeat every to 1 week and pick every day you open under Repeat on. Under How long they have, choose Custom… and 1 day.
5. Press Add limits on this offer too. Tick the same days, set From to 2:30pm and Until to when you stop, then Save limits and Save.
6. The no-rush table. Press Club perks in the menu, then Add a perk. Write a Heading such as “No rush: stay as long as you like after 2:30”. Press Done, then Save.

What members get

The late lunch menu with a hot drink at the member price on every late lunch visit, one club-price glass of wine a day after 2:30pm, and a table they won’t be hurried off. Each offer shows the hours it works.

A fresh wine offer lands on their pass each day you picked. Anything unused is gone by the end of that day.

What your staff need to know

Scan the member’s pass. In the late lunch hours, the menu and the glass of wine show ready to give. Outside them, they sit under Not today. The no-rush table is a Club perk, listed under Club perks when you scan. It’s nothing to redeem, just don’t turn the table.

How you’ll know it’s working

Each card on What members get shows how many claimed it this month. If the wine goes unclaimed, try it on fewer days.

Related

• Late Lunch Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?