How do I run a Book Club?

Make the café the bit of book club everyone actually turns up early for. Build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Book-night drink. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price for a selected wine, beer, coffee or soft drink. Under When it repeats, set Repeat every to 1 week with only your book-club night picked. Under How long they have, choose Custom… and 1 day.
2. Cake for the table. Press Add another standing offer, choose Same every time, then Set price for a sharing cake or dessert plate, on the same night. Press Save.
3. Book-club table. Press Club perks in the menu, then Add a perk. Write a Heading such as “A quiet larger table reserved for the discussion”. Under Call to action, choose Phone or Link. Press Done.
4. Author-event first dibs. Add another perk promising it, with a Heading such as “Early access to author talks and readings”. Press Done, then Save. When an event’s confirmed, open Broadcasts → Write something and choose Just a message.

What members get

A drink and a sharing cake at club price on book-club night, a quiet table reserved for the discussion, and first word on author events when one’s on.

What your staff need to know

Scan the pass on book-club night: the drink and cake show ready. The table and event promise are Club perks, listed under Club perks when you scan — nothing to redeem, just keep the table back.

How you’ll know it’s working

Open a card on What members get and press See how this is doing for how many used it each night. Check Broadcasts → Sent to see how many each event message was sent to.

Related

• Book Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?