How do I run a Chef's Counter Club?

A Chef’s Counter Club makes the seats closest to the action feel like the ones worth knowing about.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. Priority counter sittings. In What members get, press Club perks, then Add a perk, with a Heading such as “Priority access to our chef’s-counter sittings”, and a Link or Phone call to action so members can book. Press Done.
6. A welcome bite. Press Add a perk, with a Heading such as “A welcome bite on every counter sitting you book”. Press Done, then Save.
7. The counter pairing price. Press Flat ongoing benefit in the menu. Choose Set price, with “a drinks pairing at the counter” in What they get and your price in What they pay. Press Save.
8. An occasional off-menu course. Open Club perks in the menu again, then press Add a perk, with a Heading such as “An extra off-menu course, just for members, now and then”. Press Done. Let members know when one’s on with a message from Broadcasts → Write something.
9. Cancellation first dibs. Press Add a perk, with a Heading such as “Counter cancellations come to members first”. Press Done, then Save.

What members get

Priority for counter seats, a welcome bite on every sitting, a permanent member price on the pairing, occasional off-menu courses, and first call on cancellations. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The counter pairing price applies every visit — scan the member’s pass to see it. If payment hasn’t gone through, you’ll see Membership paused. Sitting priority, the welcome bite, off-menu courses and cancellation dibs are all Club perks, listed under Club perks when you scan: nothing to redeem, just honour them.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Chef’s Counter Club on our inspiration page
• Chef’s Table Club
• Sushi Counter Club
• Which kind of offer should I use?