How do I run a Secret Menu Club?

A Secret Menu Club puts a little mystery back into ordering. It’s built from Club perks members simply have, plus the odd message, in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Secret dish. Press Club perks in the menu, then Add a perk. Write a Heading such as “Ask for our changing off-menu dish.” Press Done.
2. Hidden cocktail. Press Add a perk, with a Heading such as “Ask for our rotating off-menu drink.” Press Done, then Save.
3. Password supper. When you’re running an occasional members-only menu or service, open Broadcasts → Write something, choose Just a message, and tell members what the password is and when it’s on.
4. First-look alert. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Hear first when the secret menu changes.” Press Done, then Save. Send a message from Broadcasts → Write something whenever it does.

What members get

A secret dish and a hidden cocktail for the asking, an occasional password supper, and first word whenever the secret menu changes.

What your staff need to know

Nothing here is redeemed at the counter. The secret dish and hidden cocktail show under Club perks when you scan a member’s pass, so staff know to serve them without a formal offer to give.

How you’ll know it’s working

Club perks carry no claim count. Open Broadcasts, then the Sent tab, to see how many people your password-supper and first-look messages reached.

Related

• Secret Menu Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?