How do I run a Summer Holidays Club?

A Summer Holidays Club gives families a reason to make you part of the six-week break, without turning your café into a permanent discount. You build it in Your club, under What members get, and switch it on for summer and off again in September.

Don’t use the Flat ongoing benefit for this: it never expires, so it would stay with members long after summer ends. Weekly & monthly offers, switched off afterwards, are the right fit.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The summer kids’ lunch. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “a children’s lunch” in What they get, your club price in What they pay.
2. Under When it repeats, set Repeat every to 1 week and pick every day you open. Under How long they have, choose Custom… and 1 day.
3. The ice lolly. Press Add another standing offer, choose Same every time, then Buy + get: “a selected kids’ meal” in Buy, “an ice lolly or small frozen treat” in They get. Repeat weekly on every open day, Custom… 1 day.
4. The picnic takeaway. Press Add another standing offer, choose Same every time, then Set price: “a family picnic bundle to take away” in What they get, your club price in What they pay. Repeat weekly on every open day, Custom… 1 day. Press Save.
5. Once it’s saved, switch Weekly & monthly offers off in the menu until the school holidays start. Switch it on at the start (it turns all three offers on together), and off again once term restarts.
6. The hot-day drink. On a hot day, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Make a member price on selected iced drinks, set an end date of the next day or two, and press Create and attach. Send it to your members.

What members get

A children’s lunch at club price, a free ice lolly with selected kids’ meals, and a picnic bundle to take away, all through the school holidays. A member price on iced drinks whenever you send it on a hot day.

What your staff need to know

Scan the member’s pass through the holidays: the lunch, ice lolly and picnic offers show ready to give on days you’re open. The hot-day drink only shows once you’ve sent it.

How you’ll know it’s working

Press Weekly & monthly offers in the menu, then Schedule 1, Schedule 2 or Schedule 3 at the bottom of the page to see how many families used each offer through the summer.

Related

• Summer Holidays Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?